The ridiculousness of AT&T

Five weeks ago, I received a notice from AT&T thanking me for being loyal to their U-Verse service for the past 6 months. As my “reward” I had to complete an online form so that they could send me a $10 gift card.

Today, the gift card arrived. Now, I have to go online to activate the card.

Why not just send me the card? Why do I have to request it before it’s sent? Why not just credit my account $10 and send me a “thank you” email letting me know about the credit?

It’s time we stop making things more difficult than they need to be.